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Goldfish crackers have formally been renamed “Chilean Sea Bass” crackers. Is that this some form of warped joke? A perverted Halloween snack rip-off? How very dare they! Don’t fret—it’s only for per week.
The seven-day rebrand was chosen as an “adult-sounding” title, in line with their web site, however the contents of the package deal stay the identical—baked Cheddar-containing fish-shaped bites. Goldfish are for teenagers. Chilean Sea Bass are for adults. They’re one. (Sorry to get all The Substance on you.)
This title swap started on Wednesday and continues by means of Oct. 30. They’re not really easy to get your palms on, nevertheless. You gained’t be capable of discover them in your native grocery retailer; in the event you’re compelled to get them for the subtle title alone (and actually nothing else) you need to get them organized from the Goldfish Smiles web site, priced at $7.38 for a two pack. Have in mind, they could promote out each day. You may must signal on at 9a.m. Japanese Time to order whereas provides final for the day. (Once more, why although?)
As an grownup who can select from many crackers within the grocery retailer, I want they went the additional mile and truly flavored them like Chilean sea bass. That is in all probability why I’m not within the advertising and marketing enterprise. (That stated, Calbee shrimp chips are freakin’ scrumptious, so why not take a danger?) In the event you too search a taste with a bit extra pizzazz, the opposite fashionable flavors of Goldfish, like pizza, pretzel, Frank’s Pink Scorching, and parmesan may enchantment to your refined grownup palate. These have the identical previous title, however a minimum of they’re simpler to search out on the grocery retailer shelf.
This article highlights an interesting point about marketing tactics. While the new name may attract attention, it remains to be seen whether it will lead to increased sales for Goldfish crackers during this period.
While I appreciate the creativity behind this rebranding, I wonder how many adults will actually buy them just for the name. It feels like a gimmick rather than a genuine product improvement.
‘Chilean Sea Bass’ crackers certainly catch your attention, but I can’t help but think about the absurdity of it all. A simple name change doesn’t change the product’s essence or its target audience.
It’s intriguing that Goldfish are being marketed with such a sophisticated name. However, I agree with the author that actual flavor innovation would have made this concept more appealing for adult consumers.
The renaming of Goldfish crackers to ‘Chilean Sea Bass’ seems like an interesting marketing strategy aimed at adults. It’s quite unusual to see such a playful take on a children’s snack, even if it’s temporary.